Our own freaky advert
In our groups we had to plan our own advert and we decided we are going to advertise a chocolate bar. The name of your chocolate bar will be 'Monsters' and our slogan is going to be "No more Monsters" and "A bar a day keeps the monsters away."
We are going to design our own package with the name and our slogan on it by using photoshop and we are going to use this package and put it on a regular chocolate bar. Our location will be the spiral stair case at the college. We think this is a good location to film our advert because the stair case is freaky and no one goes there which means there will not be anyone disturbing us when we film and we will have the space to ourselves. There might be a few people walking by but this will not be a major problem.
We are going to film the advert in black and white but the ending will be in colour and there will be a voice over saying our second slogan at the end and the advert will last for about 20-30 seconds which will include different camera shots such as close up, point of view, wide shot, cut-in and over-the-shoulder shot. We will also include different sounds such as horror and dramatic music to go with our advert which will give it a creepier effect. We are going to have dramatic and suspenseful music which will intrigue our target audience and the video effect will be in black and white which will give it a horror theme to the advertisement.
Our advert starts off with a woman who is running down the staircase, panting, trying to get away from a monster who is chasing her. While she tries to escape she gets to a dead end. She is terrified of the monster who is trying to get her. She decides to hit the monster with her bag to defend herself and the monster falls to the ground. Then the chocolate bar falls out of her bag, she eats it, and says the slogan "A bar a day keeps the monsters away". After that the camera will be pointing at the chocolate bar and there will be a voice over saying "No more Monsters".
All three of us have different roles as I have the role of the woman who is running away, Callum is the monster who is chasing the woman, and April is filming the scenes. I will be wearing casual clothing while Callum will be wearing baggy clothes with a monster mask on his face.
Our target audience will be 12 year old kids or anyone who enjoys chocolate and horror things.
What will make this advert freaky will be the dramatic music, black & white effect, and the creepy stair case. I think we will do well on this freaky advert and that we have planned it well and I hope it works.
We are going to film the advert in black and white but the ending will be in colour and there will be a voice over saying our second slogan at the end and the advert will last for about 20-30 seconds which will include different camera shots such as close up, point of view, wide shot, cut-in and over-the-shoulder shot. We will also include different sounds such as horror and dramatic music to go with our advert which will give it a creepier effect. We are going to have dramatic and suspenseful music which will intrigue our target audience and the video effect will be in black and white which will give it a horror theme to the advertisement. Our advert starts off with a woman who is running down the staircase, panting, trying to get away from a monster who is chasing her. While she tries to escape she gets to a dead end. She is terrified of the monster who is trying to get her. She decides to hit the monster with her bag to defend herself and the monster falls to the ground. Then the chocolate bar falls out of her bag, she eats it, and says the slogan "A bar a day keeps the monsters away". After that the camera will be pointing at the chocolate bar and there will be a voice over saying "No more Monsters".
All three of us have different roles as I have the role of the woman who is running away, Callum is the monster who is chasing the woman, and April is filming the scenes. I will be wearing casual clothing while Callum will be wearing baggy clothes with a monster mask on his face.
Our target audience will be 12 year old kids or anyone who enjoys chocolate and horror things.
What will make this advert freaky will be the dramatic music, black & white effect, and the creepy stair case. I think we will do well on this freaky advert and that we have planned it well and I hope it works.
Our shots:
- Point of view shot
- Over the shoulder shot
- Wide shot
- Close up
- Mid shot
These are the different shots we are going to do when filming our advert.
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